THDTH CAMPAIGN ARTWORK — RESPONSIBLE USE GUIDE
Teach Her, Don't Touch Her · A campaign of Aya Institute for Women, Politics and Media

IMPORTANT: NON-COMMERCIAL USE ONLY
These files are shared to help people advance the campaign's public-education and safeguarding purpose. Downloading them does not grant permission to manufacture, sell, license or otherwise exploit THDTH artwork, wording or identity for profit.

WHAT YOU MAY DO WITHOUT A SEPARATE WRITTEN LICENCE
- Print and display the supplied artwork for free, non-commercial public education, safeguarding workshops, seminars, association meetings, school activities and community-awareness events.
- Make a personal-use item, such as one T-shirt, notebook or sticker, provided it is not sold, promoted as official merchandise or used to advertise a business.
- Resize the scalable SVG files without changing their proportions.
- Add local event details in a separate clear space without covering or altering the campaign name.
- Hire a commercial printer or fabricator to produce material for an otherwise permitted non-commercial use. The supplier may charge its ordinary production fee, but receives no right to retain, advertise, reuse, sell or sublicense the artwork.

WHAT YOU MAY NOT DO WITHOUT A SEPARATE WRITTEN COMMERCIAL LICENCE
- Sell, resell or manufacture merchandise bearing THDTH artwork, wording or marks.
- Upload the artwork to print-on-demand, marketplace, stock-art, template or merchandise platforms.
- Use it on product packaging, paid advertising, sponsored promotions, fundraising goods, monetised content or any activity intended for commercial advantage or profit.
- Charge a royalty, licence fee or access fee for the artwork; sublicense it; or supply it to another person for commercial exploitation.
- Present yourself, your shop, organisation or product as an official THDTH stockist, partner, sponsor or representative without written approval.
- Register or claim THDTH wording, artwork or confusingly similar material as a trade mark, business name, domain name, social account, design right or other proprietary identifier.
- Remove ownership or rights-management information embedded in the files.

KEEP THE CAMPAIGN INTACT
- Keep “Teach Her, Don't Touch Her” unchanged and readable.
- Use the credit: “Teach Her, Don't Touch Her (THDTH), a campaign of Aya Institute for Women, Politics and Media.”
- Preserve the plum, coral and ivory colour relationships where colour printing is available.
- Do not stretch, rotate, recolour, redraw, separate or rearrange the supplied artwork except where the file or a written permission expressly allows it.
- Do not imply endorsement of an individual, organisation, political campaign, product or service.

SAFEGUARDING
- Do not add a survivor's name, image, story or identifying details without informed, specific permission and a safeguarding review.
- Do not use sexualised, graphic, humiliating, hateful, discriminatory or victim-blaming material alongside the campaign artwork.
- If you add support numbers or referral links, verify them against an official source before printing.
- The campaign leads with girls and stands for the protection of every child, including boys who experience abuse.

OFFICIAL MERCHANDISE AND COMMERCIAL PERMISSION
Official merchandise supports the objects and sustainability of the campaign. Commercial manufacture, retail, fundraising merchandise, paid collaborations and stockist status require a separate written licence or agreement from Aya Institute for Women, Politics and Media before production, advertising, sale or distribution begins.

See Artwork-Non-Commercial-Licence.txt for the complete terms. If your planned use involves money, sponsorship, retail, merchandise, fundraising, paid promotion or brand association, treat it as requiring written permission.

PRINT NOTES
- SVG files are vector artwork and can be enlarged for banners and billboards without losing sharpness.
- Ask your printer to preserve the artwork proportions and use the original SVG where possible.
- Run a small proof before producing large quantities.

For permissions, official merchandise, co-branding, sponsorship or stockist enquiries, use the THDTH campaign contact page once Aya Institute for Women, Politics and Media publishes an approved receiving address.

Version: 25 October 2026
