Campaign use is welcome. Commercial exploitation is not.

Complete terms

THDTH Artwork Non-Commercial Licence

1. Campaign steward and rights

Aya Institute for Women, Politics and Media administers permissions for the Teach Her, Don’t Touch Her (THDTH) campaign. Except where a file states otherwise, THDTH campaign artwork is © 2026 Aya Institute for Women, Politics and Media. All rights not expressly granted by these terms are reserved.

2. Limited permission

Subject to these terms, Aya Institute for Women, Politics and Media grants a revocable, non-exclusive, non-transferable and non-sublicensable permission to reproduce and display the supplied artwork only for free, non-commercial public education, safeguarding, community awareness and personal expression that supports the campaign’s objects.

This permission does not transfer ownership and does not authorise merchandise, retail, fundraising goods, commercial promotion or any use intended for commercial advantage or monetary compensation.

3. Uses allowed without separate written permission

• Print and display the unaltered artwork at free, non-commercial workshops, seminars, school or association activities and community-awareness events.
• Place it on a personal-use item that is not offered for sale, used to advertise a business or represented as official merchandise.
• Resize it proportionately and reproduce it in the supplied colour or one-colour format.
• Hire a printer or fabricator to fulfil an otherwise permitted non-commercial use. The supplier may charge an ordinary production fee but obtains no right to retain, advertise, reuse, sell or distribute the artwork for another purpose.

4. Uses requiring a separate written licence

Written permission is required before production or promotion begins when a use involves sale, retail, revenue, profit, fundraising goods, sponsorship, paid collaboration, paid attendance linked to the artwork, business promotion, product packaging, monetised media, large-scale distribution for a business, co-branding or official stockist status.

Silence, a social-media interaction, access to a file or a third party’s claim is not approval.

5. Prohibited conduct

• Do not sell, resell, rent, manufacture, advertise or distribute goods bearing THDTH artwork, wording or marks without written permission.
• Do not upload or supply files to print-on-demand services, marketplaces, stock libraries, template services or merchandise catalogues.
• Do not charge a royalty, licence fee or access fee, sublicense the artwork or authorise another person to exploit it commercially.
• Do not claim or imply endorsement, partnership, sponsorship, stockist status or authority to represent THDTH or Aya Institute for Women, Politics and Media.
• Do not register or claim THDTH wording, artwork or confusingly similar matter as a trade mark, business name, domain name, social-media identifier, design right or other proprietary identifier.
• Do not remove or alter copyright, attribution, metadata or other rights-management information.
• Do not redraw, recolour, distort, animate, separate, combine or create derivative versions except for proportionate resizing or a use expressly approved in writing.

6. Attribution and campaign integrity

Where reasonably visible, include: “Teach Her, Don’t Touch Her (THDTH), a campaign of Aya Institute for Women, Politics and Media.” Keep the campaign name unchanged and readable. Do not present added local material as if Aya Institute for Women, Politics and Media created or approved it.

7. Safeguarding conditions

The artwork must not be used with unlawful, misleading, defamatory, political-party promotional, hateful, discriminatory, sexualised, graphic, humiliating or victim-blaming material. Survivor names, images, stories or identifying details require informed, specific permission and an appropriate safeguarding review.

8. Official merchandise and campaign sustainability

Official merchandise is reserved to Aya Institute for Women, Politics and Media and its expressly authorised producers and stockists. This protects quality, safeguarding, brand integrity and the campaign’s opportunity to direct merchandise income toward its objects. A download is not permission to make merchandise, become a stockist or commercialise the campaign.

9. Termination and misuse

The limited permission ends automatically if these terms are breached. The user must stop the unauthorised use, remove listings and promotional material, and cease distribution. Aya Institute for Women, Politics and Media and the applicable rights holder reserve the right to request correction, attribution, takedown, withdrawal or destruction of unauthorised stock and to pursue available remedies.

10. No endorsement, warranty or third-party licence

Permitted use does not create a partnership, agency, sponsorship or endorsement. The files are provided for campaign use without a promise that they suit a particular production process. This licence covers only rights Aya Institute for Women, Politics and Media is authorised to license and does not grant rights in third-party names, photographs, stories, fonts or other material a user adds.

11. Permissions and reporting suspected misuse

Use the Contact page for commercial-permission, official merchandise, stockist, co-branding or suspected-misuse enquiries once Aya Institute for Women, Politics and Media publishes an approved receiving address. A commercial request should identify the proposed item, quantity, price or fundraising model, territory, sales channels, producer and intended campaign contribution.

If there is doubt about whether a use is commercial, do not proceed until written permission is granted.